On some of the platforms, such as Yelp, you can even respond to user reviews and run special promotions. 2. Be (Effectively) Active on Social Media You dont have to go overboard and create accounts for Twitter, Instagram, Pinterest, Facebook and Snapchat. Instead, think about, or even research, which social media platforms your customers use and what you can realistically manage. Its better to be effective on one platform than ineffective across four or five. If you dont know where to begin, creating a Facebook page is a good first step for your businesss social media efforts. When you create

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