Strategic Management: Concepts and Cases


Strategic governance is the process of planning, analysing, overseeing, and assessing all requirements a company needs to meet its future expectations.

The Concepts

A business strategy is several decisions that can be made that can contribute to achieving the goals of that business. Strategic governance helps the leadership of an organisation or company to plan for its future success by looking into the organisation's current situations, defining strategies, and deploying them.

Strategic governance generally gives an organisation direction that results in profitability and efficient operation. It involves having a clear mission and a vision of your organisation's future and the actions to be taken to make it a success. Making the organisation's future success requires a lot of commitment from the organisation and the employees. This ensures that all the organisation's operations run without failure and everything runs smoothly and effectively. If anything fails to run the intended way, that will be the beginning of the company's fall.

An organisation must have the ability to set and use both short-term and long-term goals. Another way to ensure that the organisation's success is maintained is by using evolving technology. In recent days, technology has been one of the most influential forces in a business. This is because it helps increase the amount of competition in the business market by helping companies produce more quality products and services. Technology also helps in long-term success and growth in the modern business environment. FOR EXAMPLE, a "Product Information Management" is an information system of collective strategy that helps manage product data. It helps collect and process the required data and distribute information into the relevant media channels. PIM platforms helps distribute a product's information to all customers. To learn more about PIM, implement a successful PIM project or request a demo, click here.

Strategic governance will also help to keep pace with business conditions. Business conditions are also referred to as business fundamentals. They are factors that contribute to the operation of a business. These factors can significantly affect customers because they look into things like the prices of a business's products. Strategic governance, therefore, helps in planning for the future and improving the market world of an organisation or company.

The Cases

Strategic governance cases involve a plan to develop the techniques and a sound system that will help look into the internal strengths, weaknesses, and competitive advantage of part or the entire organisation. These factors show an organisation the advantages and disadvantages that will help meet its goals. Strengths are the advantages that help an organisation meet its target.

An organisation should also look into the competition that it is experiencing. The competition involves the number of customers that businesses producing similar products or services are dealing with. These internal factors are helpful too in retaining the customers of your business. The competition will depend on your customer's experience. If they experience the right products from your company, competition will not be stiff.

Customer experience strategy helps an organisation understand the importance of the overall perception of your product from your customers. Creating a good platform for your business is an internal factor affecting it. It is essential to create a platform that will help exchanges between customers and producers to help your business. This will touch on the customer's journey and the experiences they have had with the products from your company. This will help you improve the products considering the information you have gotten from the customers.

Stages of Strategic Governance Process

The strategic governance process determines the strategies of the organisation. There are five phases of the strategic organisation process. They include;
• To clarify the vision of your organisation. This means setting a goal to be sure of your organisation's vision. It involves determining the short and long-term objectives. The second thing is identifying a way to help you accomplish your objectives and, finally, having a mission statement from everyone in the organisation that will show each person's goal that will help in the organisation's operation.
• To check the current environmental situation of the organisation. This is the process of collecting and providing information about the current situation. This helps in realising the positive and negative factors influencing the organisation. Being influenced by these factors, the organisation's governance can improve the organisation's operations.
• To formulate the organisation's strategies. This is the process of settling on the best actions to help achieve the organisation's purpose.
• To implement the strategies. This is the process of putting into action the chosen strategies. It is making the strategies work as intended. Making decisions, distributing resources, and managing human resources are examples of strategy implementations.
• To evaluate and controlling of the strategies. It is the final step and includes checking the organisation's performance and taking the right actions towards its success. The evaluation of the strategies makes sure that the organisation meets its objectives.

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