DON’T SELL A PRODUCT ANYMORE, SELL A CUSTOMER EXPERIENCE!

The customer experience is a way to build customer loyalty and generate more leads. It is defined as the set of signals perceived by the customer before, during and after a purchase of a product or service, the emotions they feel throughout the customer journey. It is at the heart of the success of several large companies.

WHY THE CUSTOMER EXPERIENCE IS IMPORTANT TO THE COMPANY

The customer experience is becoming essential for the success of the company. A quality customer experience generates growth of around 17% in 5 years. Investing in the customer experience is very beneficial for the company for a few reasons. First of all, it allows to meet the customer’s expectations. Customer satisfaction remains one of the main reasons for having a customer experience. The benefits depend on the quality of the customer experience. A customer experience should be organised according to the customer journey. The customer experience is also a good approach to keep your customer as long as possible and considerably increases customer recommendation. A major advantage of a good customer experience

HOW TO IMPROVE THE CUSTOMER EXPERIENCE

We have been able to argue that an unforgettable customer experience has multiple benefits for the company. How do you go about it? The first thing to do is to listen to the customer. To do so, the company must monitor different possible communication channels to carry out diagnostics and surveys. Complaints and feedback from these analyses should not be neglected in order to solve all problems. Through these customer listening, you must draw up customer profiles through a personae, a fictitious customer who represents the targeted customers according to their needs and interactions with the company. It is then necessary to determine all the points of contact of the customer with the company’s products or services to establish the customer paths. This process facilitates the identification of key moments for the customer. The company will take advantage of these moments to take action to obtain the customer preference.

USE SPECIALIZED AGENCIES

You can build your customer experience, but this does not exclude the possibility of using customer relationship consulting firms or agencies. Many agencies specialising in this area are available online to help companies adopt a memorable customer experience strategy. Some of them have specialized in delivering exceptional customer experiences. It is only a matter of making a comparison and considering their references for further guarantees.

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