GROW A BUSINESS

From Startup to Scale-up: Strategies for Business Growth

Scaling up a business is one of the most critical phases of growth. Succeeding in scaling requires a solid understanding of the strategies that can take you there and a team dedicated to supporting those strategies. Starting a business is…

Strategic Management: Concepts and Cases

Strategic governance is the process of planning, analysing, overseeing, and assessing all requirements a company needs to meet its future expectations. The Concepts A business strategy is several decisions that can be made that can contribute to achieving the goals…

Market analysis: market study at different geographical scales for an inter-professional committee

A market study is a process of evaluating the feasibility of a new product or service. The process involves conducting research directly with customers. The process can determine whether an economic activity is profitable or not. Companies conduct market analysis…

DEVELOP ITS ACTIVITY VIA CROSS-MEDIA COMMUNICATION

The company uses different types of media to promote its products and services. New marketing approaches have emerged to meet new consumer expectations. Traditional communication methods can no longer ensure the development of the company’s activity. Entrepreneurs invest a large…

DON’T SELL A PRODUCT ANYMORE, SELL A CUSTOMER EXPERIENCE!

The customer experience is a way to build customer loyalty and generate more leads. It is defined as the set of signals perceived by the customer before, during and after a purchase of a product or service, the emotions they…

THE IMPORTANCE OF CORPORATE GIFTS IN THE COMMUNICATION AND DEVELOPMENT PROCESS

A company works on a daily basis to optimize turnover and to develop efficiently. This is achieved with the help of many professionals including partners, customers who are interested in the company’s products and services, but also employees who work…

ORIGINAL CORPORATE GIFT IDEAS TO STAND OUT FROM THE COMPETITION

Even in 2019, business gifts are still popular among companies in all sectors. Many companies still use this business ritual to build relationships with prospects, partners and employees. Goodies are a very good advertising medium when it comes to conveying…

WHO CAN YOU CALL UPON TO CARRY OUT YOUR TEXTILE AND OBJECT PERSONALISATION PROJECT?

If you don’t know who to call upon to carry out your project of customizing promotional objects and textiles, read this article. Its content provides information about your operator in this field. You will discover its services, its many products…